Use of Visitor Information
Company respects the privacy of its visitors and takes steps to prevent unauthorized disclosure of information to third parties. "Visitor Information" includes any and all information received by Company from visitors to the Website. Company may store this information to, among other things, evaluate its customers’ and vendors’ preferences, enable it to fulfill orders, send you marketing materials, facilitate promotions or improve the level of service to its customers. Company will not disclose, share or sell any Visitor Information to any other third party without your prior authorization except as otherwise provided in this Policy.
Information Collected by Company
One purpose of the Website is to collect information from customers, vendors, potential customers and potential vendors with respect to certain products sold by Company. Throughout the Website are forms that request information from you. These forms typically ask for contact information (such as name, mailing address and email address). The provision of such information by you is entirely voluntary. You may request that we delete any personal information we may have on file at any time by contacting Company. In certain cases, Company may disclose Visitor Information to its vendors, such as purchasing and shipping information to vendors providing shipping services for its products to its customers.
IP Address Logging
Company web servers collect domain names and/or IP addresses of users to measure what pages and features are accessed by its visitors. Company uses software to collect and analyze this information. This information helps us administer the site, improve content and gather broad demographic information for aggregate use. Company may link IP addresses to personally identifiable information submitted to Company. This information is used to verify whether a visitor has opted in to receiving additional information from Company.
Legal and Business Transfers
Governing Law and Jurisdiction
This Policy, and Company collection and use of Visitor Information, shall be governed and interpreted in accordance with the laws of the United States and the State of Wisconsin. Any and all disputes arising out of or relating to this Policy shall be brought, heard and determined exclusively in the Federal District Court for the Eastern District of Wisconsin or any state court of competent jurisdiction within Milwaukee County, Wisconsin.
We are committed to preventing others from unauthorized access to the personal information you provide to us, and we maintain commercially reasonable procedures and technology designed for this purpose. This Website has reasonable technical and organizational security measures in place to protect the loss, misuse or alteration of information under its control. However, we cannot guarantee that unauthorized third parties will never be able to defeat those security measures. Although we cannot guarantee that our systems are 100% secure 100% of the time, we periodically update and test our technology in order to improve the protection of Visitor Information. We suggest that you install anti-virus software on your computer and routinely check for viruses, keyloggers, spyware and other programs that may become installed on your computer without your permission. If you believe that you have received a virus from Company, please contact us as soon as possible so that we may take remedial measures to remove the virus.
Choice/Opt Out and Contact Information
You may request copies of or have Company make changes or corrections to personal information in Company's possession by contacting us. You may opt out of receiving further communications from us or others through any of the following methods:
- Send an email to
- Send a request by mail to:
833 East Michigan Street, Suite 900
Milwaukee, WI 53202
- Call: +1-414-277-9300
Effective Date: November 10, 2010